Cadbury is a leading global business in the exciting world of confectionery, a large, growing, brand-led industry. With an outstanding portfolio of chocolate, gum and candy brands, the largest emerging markets business and a focused and experienced team, Cadbury is committed to its long-term vision to be the world’s biggest and best confectionery company.
The confectionery market splits into 3 categories
Confectionery is:
- large – a $150bn+ retail market
- growing steadily
- brand-led
- impulse-driven
Cadbury has a total confectionery model with strong positions in all 3 categories
Cadbury is one of the world's largest confectionery companies with:
- over 10% market share
- a strong 200-year heritage
- an outstanding portfolio of brands
- a total confectionery model
- the largest and most broadly spread emerging markets business
- a clear strategy
* All market information in this report is sourced from Euromonitor unless otherwise specified
'We are painting the world purple'
Cadbury is global with leadership positions in over 20 of the world’s top 50 confectionery markets
Cadbury is also growing fast in its emerging markets
- 12% average growth over 5 years
- 11% market share
Our strong positions in emerging markets
| Argentina |
Russia |
| Brazil |
South Africa |
| Egypt |
Thailand |
| India |
Turkey |
| Mexico |
Venezuela |
| Poland |
|