Vision into Action 2008-11

The VIA plan embodies all aspects of our strategy which we believe will enable us to deliver superior shareholder returns.

At the heart of our plan is the performance scorecard - the financial targets we have set ourselves – judiciously reinforced by our priorities, sustainability commitments and culture. In this section, we explain the key elements of the plan, focusing on the three key priorities and the performance scorecard. Our sustainability commitments are covered in more detail in the Sustainability Commitments section.

Vision into Action plan priorities

Our VIA sets out specific actions for each of its three strategic priorities. Every year these actions are reviewed and updated for changes in market conditions and strategic developments. The 2009 actions are shown in the VIA diagram opposite. Here, we describe in more detail the ways in which implementing our priorities over the four years of the plan will enhance our business.